MARKETING

LET'S TELL YOUR STORY

Our marketing speaks volumes. Selling your home is about more than staging or pricing. It’s about capturing the full narrative of your property, allowing buyers to understand the lifestyle offered by your listing. We take the time to understand every aspect of your home, so we can tell your story the way it deserves to be told.

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Capturing our properties

PROFESSIONAL PHOTOGRAPHY

In the digital age, first impressions are everything. We’ll work with a professional photographer to capture stunning real estate photos, highlighting your property’s special features and enticing buyers.

DRONE PHOTOGRAPHY

Explore your property from a new perspective. Drone photography allows for a bird’s eye view of the lot and the landscape, providing context for your listing.

VIDEO

A picture is worth a thousand words, but a custom property video tells the whole story. Highlighting your listing’s best features, the lifestyle provided by your property, and the key details of the listing, a video can make even the staunchest buyer think twice.

MATTERPORT

This virtual 3D floorplan is an excellent tool for your digital listing. Buyers can step through the house as if they were there, piquing their interest in the property.

DIGITAL FLOORPLANS

Buyers want details. Adding a digital floorplan makes it easier for digital browsers to understand how your property flows together.

Marketing our properties

CUSTOM WEBSITE

You deserve more than a standard MLS listing. A custom website offers the full narrative of your property with a stunning photo gallery, lifestyle videos, compelling property remarks, and all the information buyers are looking for in one place.

FLYERS, BROCHURES, POSTCARDS

These classic print marketing pieces are the standard for a reason. Flyers offer buyers the most important details of your listing, while brochures can tell a deeper story. Postcards can be used to generate interest in the listing with Just Listed and Open House announcements.

EMAIL MARKETING

Finding the right connection is everything. Pavone Properties will market your listing to our curated list of fellow brokers in the area, letting them know when the property is listed, when open houses are taking place and helping them pass your listing along to their buyers.

SOCIAL MEDIA

Utilizing every available tool, Pavone Properties will promote your listing to our followers online with posts on Facebook, Instagram, and LinkedIn.

SIGNAGE

The simplest and most effective way to let others know about your listing is with a sign in your yard. We’ll install prominent signage in your yard for you, and we can also include a flyer box so passersby can learn more about the listing.

Promoting our properties

BROKER'S OPEN HOUSE

We’ll host a private Broker’s Open for fellow real estate professionals. This will give them a chance to provide feedback on the listing and consider your property for their clients.

PUBLIC OPEN HOUSE

Another standard in real estate, we’ll host a public Open House for your listing. At this event, interested buyers and neighbors can visit the property to experience it firsthand and see if it’s right for them.

ADWERX

A well-placed digital ad can give your listing traction once it’s on the market. Adwerx is a tool that allows Pavone Properties to create a digital ad for your listing and place it in front of the most likely buyers in your area.

OFFICE PRESENTATION

Pavone Properties will tap into our local network of brokers by presenting your listing to our office, providing extra visibility and ensuring dozens of our fellow brokers are aware of it.

WINDERMERE THIS WEEK EMAIL

This regional newsletter highlights all the new Windermere listings in a given area. Sent to top agents in the area, it increases the visibility of your listing across the wider Windermere network.

NWMLS REVERSE PROSPECT MARKETING

Utilizing tools on the MLS, we can find other brokers that have searched for properties with criteria that match your listing. With this information, we can send them marketing materials for your listing, knowing that they have buyers looking for similar properties.

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